Lolita Challenge: My All-Time Favorite Lolita Name Brand!

©Image Source by Kira Imai for Angelic Pretty

Angelic Pretty is too sweet for words!

There are so many lolita name brands that I admire, so this question was one I did not take lightly. Of all the astounding designs and styled dreamed up by Baby, the Stars Shine Bright, Innocent World, Metamorphose temps de fille, Alice and the Pirates and other brands I find that I am most commonly enchanted with the items designed by the talented Maki and Asuka at Angelic Pretty.

Here are just a few reasons why I adore this particular Japanese Lolita name brand so much!

© Imai Kira for Angelic Pretty

Angelic Pretty is Playful

Angelic Pretty is not afraid to play with their designs. This brand fearlessly continues to use darling themes, styles and colors to draw upon nostalgic childhood memories and more! 

© Imai Kira for Angelic Pretty

Angelic Pretty is Sweet

The items that Angelic Pretty creates are extremely sweet, particularly with a pattern of sweet treats! A simple item, such as a headbow, is often a show-stopper in itself!

© Imai Kira for Angelic Pretty

Angelic Pretty is Whimsical

Angelic Pretty an extremely whimsical brand. Their fantasy, magical and romantic themes are charming enough to drive my lolita outfit coordinates to be complimentary inspirations! I love the ability to add even small enchanted elements to many of my final lolita coordinates.

© Imai Kira for Angelic Pretty

Angelic Pretty is Unique

I adore that Angelic Pretty is able to incorporate so many themes and colors into their brand. While some themes, such as crosses and others, are usually considered and reserved for other styles, the designers are able to incorporate these themes to compliment the sweet style.

What is your favorite Lolita name brand? What are the reasons the brand is special to you?

Stay Frilly,